Stop being invisible to AI.
Own the answer that fills
your consult calendar.

Same inputs, different outputs. A practice can sit at #3 in the local map pack and never appear in a ChatGPT answer — most of the pages AI cites don't rank on page one at all. The work overlaps with SEO; the target doesn't.

No, and be suspicious of anyone who says it does. Google still shows your map listing for "near me" searches — that part is fine. This is about the layer above it: the procedure and comparison questions patients ask before they ever search your category.

Because the answers move. Sources that get cited heavily one month drop off the next as models re-weight what they trust and competitors publish. A build that isn't maintained decays — that's the honest reason this is a retainer and not a project.

You'll see your baseline appearance rate in the first two weeks and movement usually starts in the second month, once new sources are indexed. Ninety days is where local coverage is stable enough to defend — and it keeps widening from there: statewide coverage typically follows around month six, and cross-state recommendations at twelve months and beyond as the citation base compounds.

No — and any agency promising that is describing something they don't control. Assistant answers vary by prompt phrasing, session, and model version. What we can do, and guarantee, is make you one of the names the engines consistently return across an agreed set of real patient questions.

Heavily — and recency matters more than total count. A practice with forty reviews from the last year generally outperforms one with two hundred from four years ago. Assistants read review velocity as a signal that the recommendation is currently safe to make.

Both, because patients ask assistants for a surgeon, not a clinic. Surgeon-level entity work — credentials, board status, procedure history — matters as much as practice-level, and it's usually the half that's missing.

When you need booked consults this month. AEO is not a fast channel — if the practice needs volume now, paid advertising is the honest answer, and AEO is what you start alongside it, not instead of it. We'll tell you that on the call if it's true.

Every account, profile and page stays in your name and on your billing. If you stop, you keep the assets — you just stop having someone maintain them.